Video Production – The Bassment

As part of 2017’s Independent Venues Week, Rabbit filmed a promo video at one of our favourite venues in Chelmsford, The Bassment. The night was hosted by BBC Radio 6 Music’s Steve Lamacq and featured live sets from The Midnight Barbers, The Horseheads and Freak. The film was shot over the course of the evening and was edited and delivered the following day for upload to The Bassment’s Facebook page. Shared organically by each of the bands and later by Independent Venues Week themselves, the film created fantastic awareness online for Bassment with almost 6,000 views and 38 shares within the first few days, enabling the content and the Bassment’s name to be delivered to a wide new audience. Following the success of the video on Facebook, Rabbit created a version to be shared on Bassment’s Instagram too.